Just as ABC TV was talking up to media buyers “Buy It Now,” a feel-good reality show revolving around families trying to fulfill their dreams by placing their prized possessions on eBay, the auction site pulled out of the deal.
The program’s premise was based on a popular genre that has proved a major showcase for Sears with “Extreme Home Makeover” and was slated for the same network in a prime Monday and Tuesday 9 p.m. slot. Moreover, the series was created by Madison Road Entertainment, one of the partners behind the heavily hyped new NBC series “Treasure Hunters.”
So why did eBay bail out of a seemingly golden opportunity for a TV series for the second time since 2004 (two years ago it quashed a Sony Pictures TV syndicated show based on the auction site)? Its reasons for not going forward could serve as a cautionary tale for marketers and producers looking to develop concepts for TV.
Dunkin Donuts – How to open a Franchise
How to open a Dunkin’ Donuts Franchise In case you hadn’t noticed, Dunkin Donuts is on fire lately. They are opening stores it seems everywhere and delivering up some of the best tasting donuts and coffee in the world. Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. […]
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Motiply Mobile App Business
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]