Dell to Simplify Pricing

July 13, 2006 by Dane | 0 Comments
In News, Operations, Tools

Dell

FT:

Dell, the world’s biggest personal computer maker, on Thursday moved to simplify its pricing structure by cutting rebates and other promotional offers to personal and small business customers.

The move marks the latest in a series of attempts to adjust the price structure at the computer maker after pricing mistakes contributed to missed forecasts in three of the past four quarters.

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