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July 17, 2006 by Dane Carlson | 0 Comments

CNBC:

“When we first made this, I didn’t know what the hell ants were,’ said 92-year-old Milton Levine, better known as “Uncle Milton,” who is celebrating the 50th anniversary of his original ant farm.

“Never in my wildest dreams did I think it would be 50 years,� he said. “Never. And here we are.�

In an industry where toys are a hit if they last more than a single season, the ant farm’s success rates right up there with the Etch-a-Sketch and the Slinky.

“Anybody you talk to,� said Levine, “especially guys your age: ‘Did you have an ant farm? Sure I had an ant farm.’ And now grandparents are buying them for their kids. Fifty years is a long time!�

via SowPub.

In Profiles | 0 Comments