Steve Rubel thinks that Google is going to change radio advertising for the better:
According to those who have seen the demo [of the new Google radio advertising product], if it’s really hot in one area, McDonalds can switch from their regular burger ad to one that touts their cool drinks and frozen treats. In addition, while most advertising campaigns require a $20,000 spend, the new Google solution would require a mere $200 miinimum.
Photo by hchalkley.
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