How to Build a Reputation Before You Have Any Customers

Scott Allen:

Your reputation is perhaps your single most valuable asset in business. Conventional wisdom is that knowledge and experience are, but those can be hired, acquired and outsourced. A reputation takes time to build, and yet can be lost in an instant.

Reputation drives word-of-mouth marketing, the most effective marketing for entrepreneurs (studies show that networking and referrals drive roughly 2/3 of business for entrepreneurs).

As your business grows and you create a pool of satisfied customers, your reputation will grow naturally. But when you’re first starting out, how can you build a reputation when you don’t have any customers yet?

In the article, Scott goes on to explain five ways to build your reputation from scratch.

Photo by code poet.

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