Business Opportunities Weblog

July 17, 2006 by Dane Carlson | 1 Comment

Scott Allen:

Your reputation is perhaps your single most valuable asset in business. Conventional wisdom is that knowledge and experience are, but those can be hired, acquired and outsourced. A reputation takes time to build, and yet can be lost in an instant.

Reputation drives word-of-mouth marketing, the most effective marketing for entrepreneurs (studies show that networking and referrals drive roughly 2/3 of business for entrepreneurs).

As your business grows and you create a pool of satisfied customers, your reputation will grow naturally. But when you’re first starting out, how can you build a reputation when you don’t have any customers yet?

In the article, Scott goes on to explain five ways to build your reputation from scratch.

Photo by code poet.

In Entrepreneurial Lifestyle, Marketing, Networking | 1 Comment