Release Late, Release Rarely
When you look at something you’re working on, no matter what it is, you can’t help but see past the actual thing to the ideas that inspired it, your plans for extending it, the emotions you’ve tied to it. But when others look at it, all they see is a piece of junk.You only get one chance to make a first impression; why have it be “junk”? Once that’s associated with your name or project, it’s tough to scrape off. Even people who didn’t see it themselves may have heard about it second-hand. And once they hear about it, they’re not likely to see for themselves. Life’s too short to waste it on junk.
But when you release late, after everything has been carefully polished, you can share something of genuine quality. Apple, for example, sometimes releases stupid stuff, but it always looks good. Even when they flub, people give them the benefit of the doubt. “Well, it looks great but I don’t really like it” is a lot better then “it’s a piece of junk”.
Dumb! Don’t spend too much time getting ready — instead get out there immediately and try to sell your product. It doesn’t matter what your friends say: if you can’t sell your product, you don’t have a viable business. It’s like I always say: Make a little, sell a little, and revise. Then, repeat.‘
Photo by Monster..
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