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Dating Mining Goes Deep

USA Today:

When customers sign up for a free Hotmail e-mail account from Microsoft, they’re required to submit their name, age, gender and ZIP code.

But that’s not all the software giant knows about them.

Microsoft takes notice of what time of day they access their inboxes. And it goes to the trouble of finding out how much money folks in their neighborhood earn.

Why? It knows a florist will pay a premium to have a coupon for roses reach males 30-40, earning good wages, who check their e-mail during lunch hour on Valentine’s Day.

Photo by kevinzim.

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Comments

  • Hi Dave,

    I live in Las Vegas and just met a woman who sells internet advertising for hotmail.com and other network. She said she would make over $2000 a week doing it. It must be very profitable…

    Takuya

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