Business Opportunities Weblog

July 18, 2006 by Dane Carlson | 1 Comment

Erick Schonfeld on the Business 2.0 Blog:

Is it me, or are pomegranates the new cult ingredient?  Or, rather, pomegranate juice.  And I am not just talking about the now-ubiquitous POM brand of juice.  It’s even getting into beer.  I ran into a guy named Jeremy Cowan at a party who makes HE’BREW (The Chosen Beer), which also contains pomegranate juice.  It was actually pretty tasty.

The first time he made this concoction ten years ago, he had to squeeze the pomegranates by hand. (He illustrated this to me with a manly squeezing gesture). Now it’s more widely available commercially.

My prediction is we are going to be seeing more of the red stuff popping up in drinks all over the place.

Photo by The….

In Ideas | 1 Comment