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Depends on What Your Definition of “Is” Is
Google respondsto the buzz created by Eric Schmidt’s March comments on click fraud today (finally). Most everyone suspected that the comments (“let clickfraud happen”) were taken somewhat out of context, but I hope that they pursue fraud faster than they pursued making an official post about this statement. Granted, the comments have only recently begun to pick up attention, but perhaps they should have taken a more proactive stance of assuring advertisers and others in the industry of their position on fraud before comments like this could be taken as an economic policy of the company. Damage and harm to reputation and brand can easily occur as a result of these sorts of memes spreading, even if they were taken out of context…
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