Getting a Foothold in the Yoga Market
Siri Schubert at Business 2.0 Magazine:
For Susan Nichols, success really was a combination of inspiration and perspiration. During a yoga class in New York in May 2000, her sweaty left foot slipped during the chaturanga pose, causing Nichols to take a faceplant.She bought a Mysore rug, which is moistened and placed atop a yoga mat to prevent sliding. But when her office mates commented on the wet-puppy smell, Nichols went hunting for a fast-drying alternative. After turning up nothing, she decided to make her own.
Nichols set out to find the ideal material and stumbled upon a water bowl for dogs with rubber nubs on the bottom to prevent sliding. “That’s it,” she thought, figuring that the nubs could be affixed to microfiber for added grip.
Photo by kk+.
Late Pass on July 26th, 2006 6:11 am
i’ve often thought about opening up a Yoga place. i’m not sure what “official” credentials you need though. i’ve got Martial Arts credentials including those in Tai Chi. Just never come across anything “official” in the realm of authentication of Yoga instruction.
Rich Whittle on July 26th, 2006 9:14 am
Although no certification is necessary to teach yoga in the U.S. or Canada, there are yoga teacher certification programs.
For more info, check out this web site:
http://www.fabjob.com/YogaTeacher.asp
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