PayPal is working with Zimmerman Advertising (formerly Zimmerman Partners), to help brand marketers integrate text message-based service, PayPal Mobile into advertising and marketing campaigns.
PayPal Mobile is a text message-based service that allows consumers in the US and Canada to send money anytime, from anywhere, using mobile telephones. PayPal Mobile allows users to send money, purchase items or donate to charities from their mobile devices. Using PayPal Mobile’s ”Text to Buy” service, consumers can buy things instantly, such as CDs, DVDs, shoes and apparel, by sending product codes via text message.
Companies such as 20th Century Fox, Nike, L’Oreal, MTV, and the NBA are offering items for purchase with ”Text to Buy.” PayPal Mobile also enables users to ”Text to Give” to charities such as The Magic Johnson Foundation and UNICEF.