Tapping a Market of Misfits
Connie Bova was looking for “something entrepreneurial” to do until she went shopping for clothes for her 33-year-old husband, Jeff, who’s a slim, trim 5 feet 7.“I went to every men’s department in two Tampa malls and couldn’t find anything in his size”, said Connie, 28, a recent Stetson Law School graduate. “Nothing.”
Petite and plus-sized women complain the selection available to them is unfashionable. Big and tall men air similar complaints. But the Bovas, both former managers at Capital One, have started an online retailing site catering to men who are every bit as abused by the apparel industry.
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