Ann Brown and Maria Martinez have never met, but last March Brown loaned Martinez $50. It was part of a $400 loan Martinez needed to get her clothing store up and running in Danli, Honduras. She used the cash to buy colorful hairbands, bright shirts, frilly button-downs, and baby onesies. Sales have picked up, and now Martinez is paying Brown back in monthly installments via the Web site on which they found each other, Kiva.org. “When I was starting my handbag business, a neighbor wrote me a check for the startup capital,” says Brown, who sells bags at the Pike Place Market in Seattle. “I had nothing, and that made it possible for me.”Friends and neighbors have been lending one another money forever, but as the Web makes virtual neighbors of strangers, Kiva, which is Swahili for “agreement” or “unity,” is harnessing the power of social networking to support microenterprise in the developing world.
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