D&B Canada (formerly Dun & Bradstreet) and Creative Weblogging today announced the launch of a new blog to serve Canadian small business owners.
The blog, Small Biz Unplugged at www.smallbizunplugged.ca, is dedicated to supporting the Canadian small business owner with information on everything a small business owner in Canada would be dealing with. Topics include taxes, financing, business planning, expansion, startup, succession planning, marketing, cash flow management and managing human resources to name a few. All with an eye to the Canadian business landscape.
Rest of the press release after the jump.
The blog is sponsored by D&B Canada. “One of D&B Canada’s strategic priorities is to support small businesses and help them achieve their goals,” says Laura Baker, Small Business Segment Manager of D&B. “With more and more business owners turning to blogs to find easy-to-read information, we felt it was important to provide the small business community with an educational blog on topics of interest and a forum to share information and best practices with each other.”
As a sponsored blog, it is different from your standard company blog. How? It is not about D&B Canada. As a third-party blog, the topics are all chosen and written by the featured blogger, Greg Balanko-Dickson, who is independent of D&B Canada. Greg is an author and small business owner himself from Edmonton, Alberta. Greg notes, “I want the blog to reflect the range of issues that a small business owner must deal with from the perspective of an actual Canadian small business owner.”
A sponsored blog is a great way for a company like D&B Canada, which is committed to serving its market better, to reach out to the small business community using today’s new media of blogs. In addition, some of D&B Canada’s tips and advice for small business owners will be featured from time to time on the blog. The blog is part of the Creative Weblogging network, which provides all the technology and blog management expertise. “With our flexible blogging systems and organization of talented bloggers from across the globe, we are able to reach regional segments of the blogosphere, such as with a Canadian-specific blog like Small Biz Unplugged”, says Torsten Jacobi, CEO of Creative Weblogging.
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Mel. B. on August 7th, 2006 at 8:10 pm
Just a quick thought on the Canadian Small Business Blog, but as a young (and poor) entrepreneur, I’d really like to see resources like this matched up with the Reality-TV business shows. I know that myself and many other aspiring entrepreneurs faithfully watched shows like The Apprentice, and plan to watch the new series “Dragon’s Den” (the Canadian version coming out this fall), wouldn’t it be great if this canadian production that captures our attention could actually refer us to canadian resources that can help support us in planning our own ventures? (I’m sure Dragon’s Den will give us a better idea of how venture capital works, but for someone like me, who’s not quite ready to pitch, I hope to learn a bit from just watching the show… and watching the updates from their website: http://www.insidethedragonsden.com (Great for updates: recent postings show they’re still taking applications!)
Nude yee on February 16th, 2007 at 9:17 am
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jenny on April 20th, 2008 at 8:05 pm
My site is:
http://binfo-jenny.blogspot.com/
Thanks,
Jenny