Six Figure Business Setting up Pajama Parties

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July 31, 2006 by Dane Carlson | 0 Comments

Unusual Businesses Ideas That Work Blog:

Women want to network with other women while wearing pajamas, getting spa services and shopping—at least this is what Melody Biringer, 41, found out when she founded Crave Party.

Inspired by a pajama party at a friend’s home, Biringer got the idea to create fun business networking events for women on a larger scale—at fancy hotels and ballrooms with champagne and strawberries. She secured local spa professionals (massage therapists, nail techs and so on) and merchants to provide the pampering services and shopping, and charged women a $35 fee to register. Her first three nights of Crave Parties sold out in two weeks.

Thanks to word-of-mouth marketing, her parties have grown in popularity.