When we meet someone for the first time, we all generally make assumptions based on our first impressions of them. Our perception of a person, and ultimately whether we are drawn to them or not, can have a massive impact on our relationship with them in the future. In the relationship between a consumer and a business, perception is no less important.To consumers, a positive or negative perception of a business is likely to play heavily on whether the relationship is going to continue or falter. If a consumer doesn’t feel they can trust the business for example, they’re highly unlikely to want to keep purchasing from it. And if we also remember the age old adage that on average we tell five people about a good experience with a company, but tell 20 people about a bad one, getting the relationship right is key to future success.
So for any business to grow and prosper, it needs to think carefully about the way it’s perceived by its customers.
Photo by phitar.
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