“When it comes to providing advertising to customers, the sky’s the limit for Jay Saber–literally. Saber, owner of Woodside, Calif.-based Roof Ads, offers companies over-the-top exposure for their businesses: For between $5,000 to $200,000, Saber paints a business’ name or logo across a rooftop.
Fly over San Francisco, Palo Alto, San Carlos, San Jose or Sacramento, and you’ll likely spot his signs. By targeting blank, white rooftops on large commercial buildings near airports, Saber’s signs reach thousands of commuters who fly in each day and can view ads from airplanes. He sees his brand of aerial advertising as the billboard of the future. “People everywhere are flying around the country, and they’re looking down on rivers, buildings, streets–and roofs,” he says.
A roofing contractor for 25 years, Saber first discovered his idea 10 years ago while working on a friend’s roof in the southern California foothills.
Photo by daiji.