Feedback on eBay Worth its weight in gold

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August 2, 2006 by Ty Tribble | 0 Comments

A good reputation at Ebay is “worth its weight in gold”, according to German researchers who have conducted a detailed analysis of the relationship between positive feedback and successful sales on the auction site.According to the boffins from the University of Bonn and the University of Aachen, a good reputation on Ebay translates into cold, hard cash. After analysing more than 300 auctions of popular DVDs over the past year, Oliver Gürtler from the University of Bonn and his Aachen colleague Christian Grund discovered that one percentage point more in positive customer votes pushes the auction price up on average by four per cent.”And this happens although we are dealing with relatively small sums in the transactions we investigated,” said Gürtler. “With more expensive products a good reputation should be even more rewarding.”