Herbalife Ltd. (NYSE:HLF – News), a global nutrition direct selling company, is extending its involvement in the sport of cycling with the announcement of two major new sponsorship deals.
The company will be the official nutrition sponsor of Team Hoydahl, Norway’s premier professional mountain bike team. In South Africa, Herbalife has signed as associate sponsor of the 10th Pick ‘n Pay 94.7 Cycle Challenge in Johannesburg, taking place in November, one of the world’s largest mass participation cycling events and the second largest timed cycling event in the world, with approximately 30,000 cyclists from around the world expected.
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