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After-Prom Business Generates $1 Million A Year
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Remember the prom? The limos, the dresses, the late nights spent wandering around town looking for after-prom fun? Yoel Silber has found a way to cash in on that market with Promtix, his one-stop shop for after-prom adventures.
He sells tickets to cruises, comedy and dance clubs. Says Silber, “In New York, especially, kids went to Manhattan for their after-prom partying, but they couldn’t get into the nightclubs because they didn’t have ID.”
Silber combats this problem by booking clubs and cruises specifically for the underage high school crowd. “Now they have a place to party, and the parents know where they’re going,” he explains. Parents can sleep better knowing that all Promtix events are nonalcoholic.
He markets his events via fliers at local malls, where he’s likely to find lots of prom-goers—but he’s also found that word-of-mouth really helped to grow sales to $1 million a year.
Photo by Love Dr.
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Alisha on November 2nd, 2006 11:15 am
These after prom parties sound like a great idea and a nice alternative to regular after prom activities, but are they affordable for the average high school student?
Prom Limo Hire on November 20th, 2007 9:00 am
What is already an expensive night for the parents just got more expensive. Sounds like fun though and a good way to keep them entertained.
Thurston Howell III on January 22nd, 2009 10:56 pm
By all means. These outings are profoundly expensive. However, this gentleman found a superb method of raking in big money!
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