Frustrated at the lousy quality of pitches that companies and PR people were making, CBC Radio producer Tod Maffin wrote “Landing the Perfect Pitch” , a short (15 pages) book.
It’s meant for anyone who is trying to get media attention for their company, charity, web site, event, or whatever. It details what Maffin believes are the six keys to getting your message across to the media effectively:
1. Understanding the target medium
2. Pitching to the best person
3. How to pitch a real story
4. Avoiding the availability ailments
5. The Art of the Pitch
6. Final random notesMaffin is releasing “Landing the Perfect Pitch” completely free to download under an Attribution/Non-Commercial/No-Derivs Creative Commons licence.
Photo by intuitives.
Top Blogs » Blog Archive » How to Pitch the Media on February 5th, 2007 at 1:41 pm
[...] If we have any entrepreneurs or wannabee PR people in the house, check it out by opening the PDF here or by going to Inside The CBC. [via Business Opportunities Weblog] Tags: PR, Entrepreneur, Selling, Pitch [...]