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This Tailor Makes House Calls
Michael Turner’s business suits his clients. He visits them at home or work to determine their wardrobe needs and measure them for the custom-tailored suits he designs for each individual.
But, explains the proprietor of Uncommon Thread, “I’m not into selling one suit to a guy. I’m looking to build up a long-term client base. That means developing a relationship and having a client for life.”
To ensure that perfect fit, he takes an average of 25 more measurements than most tailors. He also takes digital photographs to pair with the list of measurements.
A suit of this quality – the starting price is around $1,200 – styled for a specific individual, “is truly one of the best investments for the wardrobe,” Turner says.
Setting up Uncommon Thread did not require a major capital investment, says Mr. Turner. “I didn’t have to get chained down based on an inventory because everything is made for the person.”
Photo by NessieNoodle.
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Clair on August 11th, 2006 3:08 am
Maybe the trend nowadays is to have a niche. I guess that specialization and adding value is tricky especially now… This is a great idea for someone who tailors. People are so busy that this would be awesome.
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