Getting too Big for EBay
Sandhills Powersports is in high gear with revenue increasing 100 percent to about $300,000 in the past two months now that its new IBM/eOneGroup site is in full throttle.The Nebraska-based online motorcycle parts and accessories business began in 2003 as a part-time, three-person company, selling on eBay. As it became more successful, Ben Anthony, the 28-year-old president and CIO, decided to create his own dedicated Web site in conjunction with the eBay business. He figured he could reach serious motorsports enthusiasts willing to spend more through a dedicated e-commerce site.The online storefront that eOneGroup created for Sandhills on the WebSphere Application Server Community Edition initially was integrated with its eBay business. It reflected sales and inventory changes from both locations so Sandhills employees could track daily progress seamlessly. Now, however, Anthony is focusing primarily on his own site.Blossoming Beyond eBay”Now that we’re up and running we decided to ditch eBay because it makes more sense to focus our time on adding new products to our Web site,” says Anthony. “I’m a big fan of eBay, it’s a great place to start off, but it’s not necessarily where you want to finish once you grow your business.”
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