Social-Networking Site Gives Retailer a Start
Like many college students, Stephanie Madesh enjoys socializing online with friends through networking site MySpace.com. So when she began planning to create a Web-based apparel company this past spring, she thought MySpace would be an ideal place to court her target demographic, young women like herself.
Ms. Madesh created a profile for her start-up, Kalon Clothing , on MySpace a month before her Web site went live to create some buzz about the company. Since then her business’s profile has drawn more than 850 MySpace members. The company also has posted about $1,000 in sales since May, netting the college senior a profit of about half that amount, she says.
For start-ups on a shoe-string budget, the opportunity to gain widespread exposure at no cost may seem too good to be true. But networking sites like MySpace, allow groups, including businesses, to create online communities for free.
As a result, new ventures eager to establish an initial customer base can benefit by creating a network on MySpace and inviting “friends.”
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