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User Generated Content Drives Web Growth
User generated content sites, such as platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing web brands in July, according to research from Nielsen//NetRatings.
Other user-generated content sites that made it into the top 10 fastest growing web brands were MySpace, with a 183 per cent year-over-year increase, and Wikipedia, with a 181 per cent year-over-year increase.
“User-generated content sites have seen significant growth over the past year, owing in large part to their reliance on viral marketing,” said Jon Gibs, director of media analytics, Nielsen//NetRatings.
“They also benefit from their cost-effectiveness – the content is practically free.”
Photo by shapeshift.
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