Business Opportunities Weblog

August 14, 2006 by Dane Carlson | 0 Comments

My next participant in the 30 Second/One Question Interview series is Tobias Buckell. I asked:

One man’s trash, is another man’s treasure. What product or service have you imagined would be a good business opportunity, but you’ve rejected because it’s too off the wall?

Tobias responded on his blog:

This one isn’t off the wall, but I don’t have the tools and time to implement it. I think a version of PRWeb, but with some web 2.0 retooling, would be brilliant.

Take the basic idea of this site where you submit news releases, and supposedly journalists subscribe to have them sent into their mailbox, and slap some good web 2.0 mojo over it.

1) allow users to add tags, instead of the minimal list of categories PRWeb has so that people can better ID where their info fits.

2) allow journalists to sign up for accounts to have this stuff delivered to their mailbox, but allow them to vote on whether the press release was useful (so much of PR Web is noise and badly written press releases) so that it becomes like Digg for press releases being sent to journalists.

3) set up keyword searchable rss feeds, email to users, and allow people to set a minimal level of voted release to get delivered.

I think those two changes at least make something like PR Web useful, but I don’t have the skills to put this into effect, as much as I’d love to.

In Ideas, Profiles | 0 Comments