Point And Shop By TV Remote

By Rich Whittle on August 14, 2006 in Ideas

See something you like on Home Shopping Network? Point your remote at the TV. Hit “select.” And buy, buy, buy!
At least, that’s what HSN hopes its viewers will do.
HSN announced the nation’s first shop-by-remote system for digital TV customers. It will be available in New York City and Hawaii, where it’s been tested in some homes. Other major cities will get access in coming months.
Viewers who have pre-registered credit card information with the company can use the service. No special remote or cable box is needed. Digital TV companies get a cut of the network’s sales.
Editor’s note: A new reason to ‘hide’ the remote.

marketing sales

Rich Whittle has added 6,226 posts to Business Opportunities Weblog.