Business cards are most often a missed opportunity.
Grab a stack of business cards, thumb through them and what do you see? A bland mix of strikingly similar mish-mash of name, rank, and serial number. Forgettable as soon as they’re received.
Here’s two ways to make your card stand out:
1. Put your greatest customer benefit on your card - prominently displayed on the front. What this does is make your card more than a printed contact form, it makes it an advertisement and message to the recipient as to what you can do for them.
2. On the back of your card, put a customer testimonial. A brief statement of the success you’ve had goes a long way to remembering you and your offer.
These two tips better your chance of standing out from the crowd and being remembered by a prospect well after your card is filed away.
Photo by brokenarts.
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