Slowwwwwww Summer
Summer means a slowdown in business for many small companies, with customers and clients going on vacation.
That gives many business owners a chance to catch up on some of the tasks they keep putting off, such as redoing Web sites or just getting the office painted.
It takes just a quick look around your business, and maybe a little creativity, to make the summer a productive time. An informal survey found that revamping Web sites, planning holiday gift giving and doing office renovations were among the downtime chores they were tackling this summer.
It’s also a good time to do some prospecting for new business. Summer as an ideal time to send out newsletters to current customers and follow-up letters to reconnect with customers who have been out of touch. These are tasks that often fall by the wayside in busy times, and it can really increase business.
Photo by noeltykay.
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