This Very Young Entrepreneur Is Now in the Pink


Jim Hopkins:

I haven’t met an entrepreneur yet who coasted through childhood and teen-age years without a job mowing lawns, shoveling snow or babysitting. The really entrepreneurial ones organize kids to take on big projects: A friend of mine ran three newspaper delivery routes by getting other teen-agers to work for him.

Sometimes, they use clever marketing. Look at Siena Jeakle in Seattle, who just won the top prize in small-business magazine Inc.’s “Best Lemonade Stand in America” contest. The editors say Siena, 9, gave her stand a pink theme and donated some of her proceeds to fight breast cancer in honor of her 75-year-old grandmother, a breast cancer survivor.

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