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Brother, Can You Spare a Dime?

Inc. Magazine:

When Erica Townshend’s dog Buddy cut his paw last November, the vet gave him a clunky plastic lampshade collar to prevent him from chewing on the wound.

But Townshend hated the idea of torturing Buddy with the cumbersome contraption. Instead, she sewed an elastic strap onto a long sock, placed the strap around the dog’s body, and put the sock on his leg. She dubbed it the Strock.

Townshend, who had been making Strocks in her home using a sewing machine, needed money to fund mass production. But both her local bank and the U.S. Small Business Administration turned down her loan applications.

Then she saw a TV news segment about Prosper.com, a new person-to-person moneylending website designed to connect those who need cash with people willing to lend it. In May, under the username All4Buddy, she landed a $9,500 loan from a group of 77 individual lenders. The money appeared in her bank account two days later.

Townshend is part of a small but growing cadre of business owners taking advantage of person-to-person lending sites. For entrepreneurs with poor credit ratings and unproven track records, the sites offer a chance to raise funds when banks and other traditional lenders say no.

   

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