Smaller Colleges Bypassing TV For Web

August 24, 2006 by Rich | 1 Comment
In Marketing, Planning, Public Relations, Strategy


Associated Press:

When Yale football coach Jack Siedlecki goes on a national recruiting trip, he hears the same questions over and over from parents.”They always want to know, ’Are you on TV? Can I get the games?’” Siedlecki said. The answer is usually, “No.”

The big TV networks simply aren’t interested in the little Ivy League. But the Ivy League and other small conferences may have found a way around that, the Internet.

Many schools, and now some conferences, have begun showing football and other sports on their Web sites. “We can produce our own television and reach, literally, the entire world on the Web, without having to go through the issues of, is there cable availability? Is there satellite availability? Is there advertising support?” said Jeff Orleans, commissioner of the Ivy League.

He expects most of the league’s sporting events will be online within seven years.

Photo by taiyu.

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