Google Expanding Into Business-Software Market
Google Inc. is making a concerted move beyond search and advertising into the business software market, starting with a set of Web programs for e-mail, scheduling and communications.
The online search leader said it has created a software platform to run basic business activities – based on programs it already offers separately. The move marks a stepped up challenge to rival Microsoft Corp. as the software giant prepares to upgrade its Windows and Office franchises.
The free set of Web-based programs for small businesses, universities and nonprofit businesses goes by the mouthful “Google Apps for Your Domain“. Initial apps are Gmail Web e-mail, the Google Talk instant message and Web phone-calling service, group scheduling on Google Calendar, and Google Page Creator for Web page design.
Google will host the applications, relieving companies of the need to maintain or install software on individual PCs – support tasks often more costly than software itself.
No comments yet.
Leave a Reply