Just when you thought that eBay and Google were girding for an all out rumble, the two companies decide to bury the hatchet, and play nice. Thanks mostly to Skype, the multi-billion dollar purchase that has yielded little in terms of revenue for auction giant, eBay.SkypeÃ¢Â€Â™s current strategy of earning miniscule royalties by licensing its name to hardware makers or earnings pennies of termination minutes might have been great when it was an independent start-up, but as part of a giant like eBay it doesnÃ¢Â€Â™t move the needle. After floundering for a game plan, eBay has decided that SkypeÃ¢Â€Â™s future is going to be Ã¢Â€Âœclick to call,Ã¢Â€? that is true to companyÃ¢Â€Â™s ecommerce DNA.SkypeÃ¢Â€Â™s Click-to-call allows you to click a hyperlink, and initiate a call to either a Skype user or use the Skype network to connect to a PSTN phone number. It has become quite popular with bloggers in particular, who embed the Skype Me button on their website.Skype, wants to leverage its 113 million registered users to become the defacto standard for Ã¢Â€Âœclick to calls,Ã¢Â€? Don Albert, North America General Manager for Skype told us in an early morning chat.
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