Google & eBay In It For the Longterm
Google and eBay may butt heads when it comes to e-commerce, but yesterday they announced a deal that has the two Net giants sharing revenue on search-related text ads delivered on eBay’s sites outside of the U.S. They’ll also jointly develop “click to call” ads.The deal shuts out eBay’s U.S. advertising partner, Yahoo, and shows that the race is on among Google, MSN and Yahoo to lock in partners. Some aspects of the eBay-Google accord could be more about long-term strategy than short-term cash and some question whether this was a better move for the search giant or the auction king.
Who made out in the Google-eBay deal? | News.blog | CNET News.com
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