Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

I hope that, like Forrester, Jupiter will take another look at their erroneous terminology and take another stab at coming up with a term that is clear and accurate. Social network marketing, social media, consumer generated media, digital marketing — whatever they want to call it is fine. It would help potential clients find them instead of the many firms who offer social marketing services (using the real definition). And people won’t assume that Jupiter does health & social change research when they mention their social marketing research services. Do a google search for “social marketing” and you’ll see that for pages and pages of results there is nothing but links for companies and organizations working toward social change.

Spare Change: Dueling Social Marketing Definitions

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Originally posted by Ty Tribble on August 30, 2006 in MLM Site.


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