By Dane Carlson on August 31, 2006 in Ideas

Thomas Antony has a interesting idea about how marketing and selling ethnocentric bracelets:
Everyone knows the Livestrong Lance Armstrong bracelets right? I actually did some research in some producers of these bands and you can buy a bulk of these for pretty cheap.Now the idea is this. Create these bands to meet specific target markets like the African American community, Irish community, Gay/Lesbian community, the possibilities are almost endless.