After weeks of ho-hum summer sales, traffic at their restaurant spiked last
week as returning University of Miami students – some decked in ‘Cane gear – started swarming the place.
‘On Saturday and Sunday from about
9:30 a.m. to 11 a.m. you couldn’t get in the door,’ said Cereal Bowl Vice President Michael Glassman. He had to call in reinforcements for his 3 workers and did his best to keep the line moving at the restaurant located at 1560 S. Dixie Hgwy. ‘We’re definitely bumping up to 4 (employees) but may have to go to 5,’ he said.
The Cereal Bowl is an upstart cafÃ© that hopes to make a killing by offering customers the chance to mix and match more than 30 kinds of breakfast cereal and 40 different toppings.
Glassman and twin brothers, Josh and Kenneth Rader, all 25 – since October when they were struggling to get construction permits and watching their plans for a grand opening get battered by ‘canes of the weather variety.
The Bowl boys got a huge boost toward that goal last month when CNN ran a feature on them that was beamed around the world and their e-mail flooded with franchise requests. But despite the good press and the marketing buzz, they are still shy of turning a profit. ‘We’re just inches away,” said Kenneth. If the company excluded loan payments and the amount it forks over for leased equipment, it would be turning a profit, he said. ‘We will definitely be there by the end of the year.’ Take a look at their money menu.