Tips on Creating a Podcast That Works as a Marketing Tool
Many of the most successful podcasts resemble a cross between a regularly published email newsletter with several interesting articles, a personal blog with a strong individual tone and a radio talk show with must-meet guest stars. So the best qualities are:
* Strong voice – not just the sound but the style
* Steadiness of publication – not a one-off, but a continuing series
* Variety – different guests-stars, different “articles”According to Rob Walch, co-author of the book, ‘Tricks of the Podcasting Masters’ you should avoid the three most common mistakes:
1. Don’t just read your Web site content or email articles into a microphone. If your fans wanted that, they could go online to see it.
2. You may get a few people to download a podcast that’s a lightly disguised sales pitch once … but chances are none of them will bother to download or listen to the next installment. The best-loved podcasts offer content the listeners find valuable and/or highly entertaining.
3. As with email newsletters or drive-time radio shows, the most successful podcasts build brand impact from listener relationships over time. If you create only one, you may not ever get the audience or impact your podcast deserves.
Photo by michele.pedr….
Tim on September 2nd, 2006 3:52 pm
Those are excellent tips. I’ve been planning on doing a podcast for a while now and that was a helpful post. Thanks!
juan pablo on September 2nd, 2006 8:45 pm
a great piece of advice to start working on my podcasts. thnks!
Mohammed Saleh on September 7th, 2006 8:35 am
Fantastic, just what I have been looking for though I’m not sure if it will serve the purpose.Newly established BORA TOURS AND TRAVELS is looking for clients from the developed world to come tour,visit,conference or meetings along our built to purpose hotels and enjoy the tropical equatorial breezes in the Indian Ocean at the same time have fun on the saline beaches and get to know Kiswahili cultural/educational life
So I wonder if podcasting helps.Please advise if it is to maketable advantage?
Rich Whittle on September 7th, 2006 4:55 pm
Mohammed,
People listen to podcasts on their daily commutes and whenever they have some spare time. If you can give a tour of the location by painting a picture in the listener’s mind then the podcast would work for you. Use very descriptive words when you write your adlib script. Give it a try.
Everything you need is free! Record the podcast with Audacity software and then uload audio file to free podcast hosts then link to download link on your site.
Leave a Reply