New Startups Target Vacationers, Retirees
Summer may be a time for kicking back, but not for two entrepreneurs busy with startup television networks catering to people who’ve stepped out of life’s fast lane.
A developer of retirement communities is launching a new network on Sept. 5 for that demographic. Initial programming on Retirement Living includes “The Doctor’s Hour,” with geriatric experts taking phone calls from viewers about their aches and pains.
Meanwhile, Plum TV is planning further expansion of a loosely built network of channels that tell vacationers in Nantucket, the Hamptons, Martha’s Vineyard, Vail, Aspen and Telluride where the action is.
What both have in common are driving forces who know more about the niche audiences they’re trying to reach than the television business – something they both consider an advantage.
Photo by New Metro.
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