Filling A Golden Web Niche
Consumer Reports tells millions of Americans which vacuum cleaner to buy, the best tires to put on the car, and which baby highchair is the safest.
But what if you’re buying something more expensive, much more expensive? What if you’re thinking about, say, an exotic car? Who ya gonna call? Greg Shove, a former AOL executive and his 9-month-old Web site/blog can help.
The Internet is the place to reach rich people. Shove said affluent people are more likely than the average person to search online for information. “A survey found that 87% of decamillionaires go to the Web first when thinking about making a purchase decision.”
HeliumReport.com generates revenue from advertising on its site, as well as from leads it generates by offering free guides on products like the car clubs and the destination clubs. He hopes to add new product categories monthly.
Photo by jburns00.
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