If Anheuser-Busch has its way, it may not be long before consumers start insisting “I want my BTV.”
That’s “BTV” as in Bud TV, an online entertainment network that Anheuser-Busch, the nation’s biggest brewer, is preparing to introduce the day after Super Bowl XLI is played in early February. The network accelerates a push by Anheuser-Busch into the business of providing program content.
Anheuser-Busch’s move reflects an effort by marketers to regain some of the power they wielded from the 1930s through the 1950s, when they owned the radio and television shows they sponsored.
Photo by Anheuser-Busch.
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