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EBay Sellers Go Back to School
Several recent academic studies have centered on the behavior of eBay buyers. See how the information gathered can help you sell for more.
Professors of marketing, economics, management, and psychology have published dozens of papers to try to explain how and why eBay users buy and sell online. We’ve combed through the data to boil it down to what eBay sellers really want to know: How to get the best price. Here’s what we found.
1. Set the starting price low (except for items you expect little interest in).2. Use reserve prices with caution, especially for low-priced items.
3. Use photos in your listings.
4. Don’t flood the market.
5. Spell-check.
6. Hype it up.
7. Hold longer auctions.
8. Don’t end auctions during “eBay happy hour.”
9. Charge for shipping—but not too much.
10. Avoid negative feedback
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