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How To Get PR for Your New Business


Kim T. Gordon at Entrepreneur’s StartUps:

Ready to launch your business, but lack the budget for an ad campaign? PR is a low-cost, high-impact way to build name recognition and early sales.

Here are five tips to creating your own successful PR campaign:

1. Tell a compelling story.

2. Choose the right media.

3. Tailor your pitch.

4. Use media relations tactics.

5. Make it easy to cover you.

Begin your PR rollout just prior to launching your company, and maintain a well-targeted media relations campaign that reaches out with enough frequency to get you noticed. You’re sure to win positive coverage for your new business.

Photo by a_kartha.

   

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