Kim T. Gordon at Entrepreneur’s StartUps:
Ready to launch your business, but lack the budget for an ad campaign? PR is a low-cost, high-impact way to build name recognition and early sales.
Here are five tips to creating your own successful PR campaign:
1. Tell a compelling story.
2. Choose the right media.
3. Tailor your pitch.
4. Use media relations tactics.
5. Make it easy to cover you.
Begin your PR rollout just prior to launching your company, and maintain a well-targeted media relations campaign that reaches out with enough frequency to get you noticed. You’re sure to win positive coverage for your new business.
Photo by a_kartha.
How To Get PR for Your New Business | LLC Formation on September 14th, 2006 at 4:30 pm
[...] Original post by Rich Filed under Marketing, Public Relations, Strategy by [...]
Nate on October 17th, 2006 at 1:22 pm
This is great and all, but I’d really like to see some more specific ways. Preferrably something that’s not generic like “Advertise on Google” etc. I’d also like to see these same things “on the cheap”.