Yahoo Search Ads Testing Paypal Cart IconAndrew Goodman at Traffick has stumbled across some Yahoo Search Marketing ads for eBay.com which are serving a Paypal Shopping Cart icon in the ad copy. This new addition to the Yahoo Search advertisements are incredibly similar to the Google Checkout Cart graphic being used in AdWords Ads by merchants which accept payment via the Google Checkout service.
Being that Yahoo and eBay have partnered to integrate Paypal into the Yahoo experience as the preferred Yahoo currency and payment system, the obvious prediction is that Yahoo Search Marketing is going down the same route as Google – showcasing merchants & advertisers who accept Paypal payments.
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