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How Small Business Can Start Out Simple with Paypal

Many small businesses and entrepreneurs want to take credit cards online, but are put off by the time and capital investment required by a Merchant account, a gateway processor, secure server space, and a security certificate…all tools you need to succeed with e-commerce.

For many of these people I suggest “dipping their toe in the e-commerce ocean” by starting with PayPal. However, there are both good and bad aspects to this popular online payment system.

The Good
It’s damn easy to get started with PayPal. If you have a bank account you can set up your business account at PayPal in a matter of minutes. You can quickly generate buttons that allow your visitors to “buy now” or “add to cart.”You don’t need a Merchant Account. You don’t need a gateway processor. You don’t need secure server space. You don’t need a security certificate. PayPal handles all of these issues for you.

MaineToday.com | Internet Marketing 101: PayPal: The Good, The Bad and The Ugly

   

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