New Online Shopping Trends
Jordan Williams at webpronews.com:
The Department of Commerce recently stated that the total eCommerce sales for 2005 were $86.3 billion and that is an increase of 24 percent over 2004.
A 24 percent increase in one year for people that are making online purchases! Wow! That is actually a very big number, a very dramatic increase.
This study also found out that most people do not buy right away. In fact most people like to shop and compare when searching for products to buy on the Internet.
The study found out that over half of the online holiday buying activity occurred in multiple or subsequent Internet sessions. So this is a strong trend known as latent buying, where people will first go on the Internet to do their research or browsing and then they will go on the Internet at a later date to actually purchase the product online.
In fact there are three phases that people go through when they end up buying a purchase online. The first phase is called the browsing phase. Then there is Phase 2: That is called the compare phase. And then comes Phase 3, which is the most important phase. That is called the buying phase. That is where they actually make the purchase online.
Photo by effe8.
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