A recent study by Forrester Research Inc. shows, just because people are ready to buy on-line doesn’t mean they will.
The Massachusetts-based research firm reviewed more than 200 merchant websites, and then judged them on a range of factors, including layout and design, menu clarity and accuracy of keyword searches. The result: In seven out of the 11 categories, the majority of websites received failing grades.
Easy access to information and legibility are the two things consumers want most in a website, Forrester’s research found. Trusting the site’s security system and the speed with which search results appear rounded out the top four things consumers crave. Customers tended to care less about the visual appeal of the site or superiority of content, the study revealed.
Photo by wagg66.
Advanced Technology Products Interactive » Blog Archive » Ensure Your Web Store Serves on November 8th, 2006 at 4:54 am
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