Yesterday, Intuit announced the launch of QuickBooks 2007, bringing to market the latest enhancements to QuickBooks’ renowned simplicity. The new line of products and services focuses on what matters most to small businesses: making everyday tasks even easier to accomplish, while adding deeper functionality for specialized and growing businesses. With more than 25 products and services going beyond core accounting, Intuit offers small businesses owners the right solutions to help them prosper and thrive.
Full release after the jump.
Easy Does It! Intuit Announces QuickBooks 2007
New Features and Integrated Services Solve Small Businesses’ Most Important Problems
Sept. 25, 2006 — Intuit Inc. today announced the availability of QuickBooksÂ® 2007. The new line of products and services focuses on what matters most to small businesses: making day-to-day tasks even easier to complete, while adding deeper functionality for specialized and growing businesses.
QuickBooks 2007 includes powerful new tools and services that help small businesses succeed in activities beyond accounting. For the first time, Intuit is offering customers integrated tools to market their business and attract new customers, as well as new services that extend QuickBooks’ functionality — from accepting credit cards to managing timesheets and running payroll. Combined, these create a strong ecosystem of distinctive solutions to help existing and new-to-the-world businesses be successful.
“No one serves small business and accountants better than Intuit,â€? said Brad Smith, senior vice president of Intuit’s Small Business Division. “For nearly 15 years we have remained laser-focused on ease, continuously improving the market-leading small business management platform. At the same time, we have developed a powerful mix of integrated services that our customers asked us for to help better connect them with their customers, vendors, partners and employees.â€?
Solutions Beyond Accounting
QuickBooks now offers more than 25 products and services that go beyond core accounting functionality. From QuickBooks Merchant Service for Web Stores to Intuit Small Business Payroll services, customers can leverage their existing QuickBooks data to better manage and market their companies. QuickBooks also offers easy solutions to process payments, such as the QuickBooks Credit Card Processing Kit and the new QuickBooks Time Tracker to easily collect and manage employee timesheets on the Web.
The latest addition to Intuit’s comprehensive small business ecosystem is a series of popular marketing tools from Google. The new integrated online tools include Google Mapsâ„¢, Google AdWordsâ„¢ and the QuickBooks Product Listing Service, designed to solve another critical small business concern — attracting new customers online.
Customers can also easily find more than 400 add-on applications that solve specific needs from sales force automation to eBay integration through the QuickBooks Solutions Marketplace (www.marketplace.intuit.com).
“Small businesses are increasingly interested in moving from piecemeal solutions to more integrated approaches to company operations,â€? said Merle Sandler, senior research analyst at IDC. “But this can be tricky, because small firms also want resources that can support company growth, but not be too expensive or difficult to use. With that in mind, Intuit’s strategy of extending beyond basic accounting to build a valuable network of available capabilities will resonate with both small businesses and the accountants that serve them.â€?
Focusing on What Matters Most — Ease
QuickBooks 2007 features numerous enhancements that simplify users’ most frequent activities, helping the approximate 3.7 million small businesses using the software be more efficient:
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