Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.


This is from a great book by Maria Veloso.

These steps are designed to make the task of writing web sales copy easy and each step takes the form of a question you need to answer.

1. What is the readers problem? Most products and services are designed to solve a problem, what is the problem you are solving.

2. Why hasn’t the problem been solved? Why does the problem exist, why might the reader not have a solution yet?

3. What is possible? What will their world be like when you solve their problem. Draw a picture of what is possible.

4. What is different now? Who are you and why is your solution different. This is where your USP (Unique Selling Proposition comes in.

5. What should you do now? Tell the reader what you want them to do. This is the call to action.

Photo by anniebee.

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Originally posted by Rich Whittle on September 26, 2006 in Ideas.


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